Editorial & Commercial Policy

Editorial & Commercial Policy

BrandYourBusiness operates as an independent editorial publication.
This page defines the boundaries between editorial integrity, commercial engagement, and public participation across the platform.

By accessing, contributing to, or engaging commercially with BrandYourBusiness, you acknowledge and accept the terms outlined below.


Editorial Independence

Sponsorship buys placement, not immunity.

BrandYourBusiness retains full editorial control over all published content, without exception.
Commercial relationships do not grant influence, protection, or preferential treatment in editorial decisions.

This includes — but is not limited to — future coverage, criticism, analysis, or opinion that may reference sponsored brands or entities.

Editorial independence is non-negotiable.


Sponsorship & Advertising

BrandYourBusiness offers limited commercial placements, including but not limited to:

  • Logo placement and sponsored visibility (e.g. footer sponsorship)
  • Brand acknowledgment as a sponsor

Sponsorship does not imply:

  • Editorial endorsement
  • Content approval rights
  • Protection from criticism
  • Narrative control

Sponsors acknowledge that BrandYourBusiness may publish critical or opposing viewpoints regarding their brand, industry, or business model — past, present, or future.

If you want protection, buy ads somewhere else.


Sponsored Content & Articles

BrandYourBusiness accepts sponsored content under two clearly defined models:

1. Guest-Submitted Sponsored Articles

  • Content is submitted by the client
  • Maximum of one external link
  • Tone must align with BrandYourBusiness’ editorial DNA
  • Neutral or promotional content is not accepted
  • All content is subject to editorial approval and revision

Publication does not guarantee agreement or endorsement.


2. BrandYourBusiness-Written Sponsored Articles

  • Content is written entirely by BrandYourBusiness
  • Editorial angle, tone, and stance are determined solely by BrandYourBusiness
  • Requests for praise, neutrality, or favorable framing are not accepted
  • Maximum of one external link
  • No right to revision based on disagreement with the editorial stance

Commissioning content does not imply favorable coverage.


External Links Policy

External links are treated as commercial assets.

  • Brand mentions may appear without hyperlinks at editorial discretion
  • No external links are published without prior agreement
  • Unapproved links may be removed without notice

Brand visibility does not equal link entitlement.


Comments & Public Debate

BrandYourBusiness encourages open discussion and disagreement.

  • Critical comments and debate are allowed
  • Opinions are not filtered based on stance or alignment
  • External links in comments are prohibited
  • Spam, harassment, or abusive behavior may be removed

We moderate behavior, not opinions.


Final Clause

By engaging with BrandYourBusiness — as a reader, contributor, sponsor, or partner — you acknowledge and accept these terms in full.

There are no exceptions, special arrangements, or private agreements that override this policy.


BrandYourBusiness
Independent editorial. No sponsored opinions.