Independent Business Commentary
Category: Brand Strategy
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The Dr Pepper Romeo TikTok Paradox: Why Brands No Longer Create Culture – They Acquire It
1. THE OPENING: A FAILURE OF DIAGNOSIS The entire marketing industry is currently looking at the Dr Pepper Romeo TikTok moment and drawing the wrong
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The Business Plan Fallacy: Stop Playing Office and Burn The Blueprint
You sit there, glowing with pride because you just finished a 40-page document. You have color-coded charts, a mission statement that sounds like a Hallmark
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The Texas Massacre: Why Your “Celebrity Endorsement” Won’t Save a Rotting Product
You are betting your entire company on a logo that no longer converts. You think that because you have a “legacy” brand, a big-name backer,
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The Kennedy Center Hostile Takeover: A Brutal Lesson in Brand Slaughter
Your brand is not a democracy. It is a dictatorship. You cling to the delusion that your business belongs to the market, your customers, or
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The “Innovation” Trap: Why Apple Is Letting Samsung Bleed To Death
Samsung launched the Galaxy Z Flip in 2020. Motorola resurrected the Razr shortly after. For six years, Android manufacturers have been engaged in a desperate,
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