Every time Apple releases the latest products are always just so coveted consumers. Not only because its products are exclusive, but the marketing strategy also exemplary. So what is the strategy employed by the company led by Steve Jobs?
Still fresh in our memory that Apple recently introduced a tablet computer called the iPad. Apparently consumers who intend to have it when the official launch can not buy. Inquired have inquired, the entire stock of the iPad that will be released to stores on the day of its release had been ordered. In other words, the day of its release later is the moment Apple’s handover to the buyers. The opportunity to have such advanced gadgets will come again two weeks later.
Rumors about the presence of the iPad had a warm conversation in cyberspace since last year. Various forums on the internet busy discussing specifications that will be embedded. At that time no one knows for sure that the tablet computer called the iPad. They still call iTablet. Apple itself does not provide any clarification on the balls of hot debate. Obviously, silence indicated the company is headquartered in California raises curiosity until its introduction.
You can also practice this strategy. Throwing the issue to the public ahead of time before the product is launched to produce a curious effect. And do not make any clarification until the time comes. Good luck!