If you own a business that relies on foot traffic, then you are always looking for ways to get more people through your door. There are plenty of ways to get targeted foot traffic into your business that would be interested in your products, but every once in a while you want to just try something different to see what kind of results you get. When you take the right approach to getting more positive attention for your business, you will find that marketing can be fun and very productive.
Sometimes the simplest ideas are the ones that get the most attention. You can get a portable LED sign that flashes, put it in your front store window and bring in plenty of people. You can flash a variety of funny messages, or you can flash pricing specials that are only happening for a limited time. The flashing sign will get their attention, and the messages you choose to flash will bring them through the door.
It is important to remember that you do not need a special event to make a big deal about bringing people into your business. You can hire celebrities or celebrity lookalikes to spend time in your business and bring people through the door. Once again, the simplest ideas are usually the best and getting people to come to your business to meet a famous celebrity is about as easy as a promotional idea can get. If you sell books, then invite authors to come do book signings at your store. When people start associating celebrities with your business, they tend to come back more often.
People love to get free stuff, which means talking to your vendors about free giveaways at your store is a really good idea. If you can get manufacturers or vendors to donate products to give away, then that works better in your favor. But if you have to invest a little to get giveaway product, then at least you know you will see a return on your investment.
With the business climate as competitive as it is these days, businesses are always looking for ways to get more customers. Retail and restaurant businesses that rely on foot traffic for their revenue should invest in a variety of ways to bring attention to their businesses and get more people through the door.