Innovation Secrets of Steve Jobs

By | April 29, 2014

steve jobs appleYou must have heard of products such as the Mac, iPod, or iPhone. These products are the production of the company Apple Inc., a company’s influence in the development of technology. Surely Apple’s success is not achieved instantly. On the back there is the figure of Steve Jobs, Apple founder who was known to be innovative. Here are the secrets of success of Steve Jobs that we will share with you:

Love what we do

Wear a different point of view in understanding and careers in which we live. The majority of people just go with the flow around them without understanding what they want their heart and intuition. Often this is done either consciously or unconsciously. Stop and think about what your heart and intuition we actually want because both are almost always right. Have a great goal but the simple literal meaning that can be applied through the achievement of the objectives of smaller every day.

Print achievement

Just like a corporate organization, every individual should ideally also have a vision to live their lives. By having a vision or dream, we can clearly know what we want to go and make happen, not only in the scope of the profession but also in general. Having a clear vision could also provide an opportunity for us to share and exchange ideas and enrich the vision which in turn will allow us to connect and collaborate with as many individuals or groups that have a common vision. In the case of Steve Jobs, he clearly emphasized his vision of innovation that can change the world. Passion is what drives us to not only follow the conventional life cycle.

Destroy way of thinking

Revolution the way we think of now. Innovation without creativity as a retinue is nonsense. For Jobs, creativity is essentially linking separate entities in a way that has not been used by another person. Jobs upholds the importance of the experience in order to understand the human experience with more depth.

Sell dreams

Go farther than they should. In this case, we should be able to touch the ‘point’ of the most sensitive owned by the consumer, something deeper and more essential. When consumers feel very understood and spoiled, that’s when we can be said to understand them not as a consumer but a collection of individuals that store, dreams, hopes, and ideals. What made ​​Jobs so far and his staff is to make a line of products created by the desire to help ‘consumers’ dreams, hopes, and ideals.

Prioritizing simplicity

A person can not be said to be a genius if he actually complicate things more simply because of the main advantages of a genius is to simplify complexity so it can be understandable to others. This philosophy underlying the various designs of Apple products. Jobs was exalts simplicity by stating, “Simplicity is the ultimate sophistication”. By getting rid of other things that are less important, we allow things that are much more important to be surfaced.

Have experience “crazy”
Apply different point of view when looking at what would happen to other people while wearing our product or service. Steve Jobs has made Apple into a new standard in the field of customer service. Apple Store scores to be the greatest retailer by introducing simple innovations that can be applied by all businesses in the world that existed a deep and lasting relationship with our product or service users. Use analogies or metaphors to think about the solution of a problem. By finding similarities between two things that are not the same, our brain is stimulated to create relationships that bridge the two.

Convey ideas with impressive
Think differently about our story. The idea is important but if we are less good at conveying its essence may be only partially or even misunderstood. And consequently, people will not notice much less impressed by the idea we do not care about anything as bright as the idea. Expertise speak for Steve Jobs is no longer a matter of how to launch a product and achieve the highest sales figures, but also a matter of changing something formally became an amazing art form. And make sure the stories we use to build the brand always consistent from one aspect to the other aspects, such as advertising, marketing materials, social media, presentations, websites, and so on.