How to Prepare a Business Logo

By | April 7, 2013

side-businessLogo was instrumental in the rapid known whether or not a business by consumers. However, preparing a logo for advertising in cyberspace and marketing materials in print form will be very challenging, especially if we do not know very well and have not experienced before in advertising or graphic design. Most people make the logo but each has a different level of success. Preparation of the less successful logo causes loss of time, money, and mind.

Follow these five easy steps to prepare the logo for marketing materials:

1. Buy and use a graphic software. Enough vector drawing program ideal for creating a logo that is representative.
2. Make the resolution of your logo file at least 300 dots per inch before starting work. Ignore this advice if you are using a vector drawing program to design a logo. A logo is a resolution of 300 dots per inch has to be said for the printing of high-quality professionals mainly for business cards or other materials.
3. Set the size of your logo. All kinds of logo should be clear enough to read or seen when reduced or enlarged logo design. Use one color when designing your logo for marketing materials with one color.
4. Design a logo. Logo text can be a good solution if you are not so familiar with the basic principles of graphic design.
5. Keep the logo in the extension .eps or .jpg file types that can be opened easily by designers and marketing materials printed by the printing press. Export the file as a jpg file type with a resolution of 300 dots per inch graphic software if you so require.

Setting up the logo for online use can be done in five easy steps:

1. Open your graphic software program. Use graphic software such as photo manipulation or vector drawing program.
2. Set the resolution of the image file up to 72 dots per inch before you start working. Ignore these instructions if you are using a vector drawing program for the preparation of your logo.
3. Get a canvas the size of your logo. All graphic elements should be readily apparent in the end result you later.
4. Design a logo. combine relevant charts and clip art accordingly. The logo is just a text easier to set up.
5. Keep the logo as a file with the extension .jpg. This format is universally recognized and widely used by various web designers and online advertising providers. Eksporlah the logo as a jpg file with a resolution of 72 dots per inch if you design it in a vector drawing program.

Tips and suggestions:
* Vector drawing program that is stored in a format .eps logo adjustable size during the design process of marketing materials.
* Logo made ​​in software photo manipulation could not be changed. .eps Format more easily be resized for use with commercial presses.
* Attempts to enlarge the logo file by 72 dots per inch for use in printed materials can be less than satisfactory because there is likely to be blurred. A logo that looks good on the web interface is not by itself going to look great when displayed in print. Prepare the logo for use in print materials with a resolution determined by commercial presses in order to get the best results. 300 dot per inch print resolution is the industry standard.