Clarity of strategy and product vision are often ignored?
Each person in the company (including members of the board of directors and major vendors) should:
- Having a deep understanding of the product.
- Understand the company’s strategy in the next 18 months.
- Understand the product strategy in the next 18 months.
Strategies must be earnest clear and everyone must understand.
This strategy should not be fully cooked because often must be changed again but the important thing is that everyone in the company should have the same direction and vision of the company’s strategy at this time. If the strategy is changed (and it was a lot going on), everybody has to believe and realize that change, understand it and certainly aware of what he faced.
If the strategy is not clear, micro-management by the CEO (or several key executives) is required. If only a limited number of people really understand the company, they have to manage everything. You can find this in a lot of startups who spend a lot of time recruiting talented people and then arrange them excessively because the strategy is less clear. It’s really unfortunate for wasting their talents and competencies useful.
A worse scenario is what happens in a few large companies: when many top executives (and employees) have a difference of opinion regarding the strategic direction and product strategy. It can be bad because sometimes you will witness the same company pursuing two different strategies.
Remember. The boat can move faster when everyone in it rowed to the same direction.