Building Brand Not Normal

By | February 6, 2013

brandingBrands that have a top position with the challenges of life successfully. Brands that follow a passion and want to risk assessment regardless of the other party.

Richard Branson, known for his Virgin brand of over 360 companies, is a classic example of a brand that is unusual because his boss a desire to live out loud. Look in the eyes of the flickering light Branson: He sustainably create new business line with unyielding spirit like an adventurer.

Or look at the founders of Twitter: Biz Stone, Evan Williams and Jack Dorsey. People initially scoffed at the idea of ​​140-character “tweets”. But the ideas they have produced a communication platform that is truly authentic that have been adopted throughout the world. And originality that is a stepping-stone for Twitter.

So what happens when a central leader and a hard life full of challenges? You get a brand that is not unusual. When a company
has an unusual brand, the brand’s main focus is not out (anticipate competition); but more focused on internal issues. This is due to the brand by doing the best that inspire others and make a difference.

Here are two ways you can do to forge a brand to not just be a plain ordinary brand.

1. Set a higher standard and then live with that standard apply.

What was once just a daydream in business practices, working within the parameters of social responsibility, is the start of an era. This is important for entrepreneurs and ideas for business leaders in the future. At Harvard Business School graduation last year, more than half of the students who volunteered to follow a new MBA Oath designed by the students. The MBA Oath states that Harvard MBA students will act responsibly, ethically, and not in favor of “narrow ambitions” at the expense of those of others.

How amazing it? A group of people (so-called) elite states that greed is not useful and shows a passion to spread their new message.

Since then, more than 200 business schools worldwide have added the MBA Oath to the commencement.

One of the three initiators of this Oath, Teal Carlock, said, “As a class, we have a real chance to unite
and set a standard as business leaders. ”

What you can do

– Challenge yourself and your team to set higher standards by using your brand to determine how to work in the business world today that has a social conscience. This can be interpreted as a re-evaluation of your vision for the future or how you serve customers. You want to send a clear and strong message about its positive influence of your brand and will continue in the future.

– Stages of whether you have created for your brand? Visionary leaders who create a platform for themselves and their brand. Is the history of the brand and marketing messages aligned and support whatever platform you claim?

2. Ask and answer the question “Why” you.

Marketing expert Simon Sinek challenge the status quo and inspire others to make changes in this world. Sinek latest book titled “Start with Why” studying the leaders who had a major influence in the world. He found that they all think, act and communicate in a way that is very mirip- is the very opposite to everyone. These leaders represent and understand why their organizations were present, and why their organizations do what they do. Moreover, the great leaders never try to manipulate or control. They seek to inspire.

“Begin to see things from a different viewpoint with ask why,” Sinek suggestions. “Large companies with a strong sense of why it has the ability to inspire people. Great leaders give a goal or challenge for the people to develop the idea.”

What can you do

* Start asking yourself “Why?” Why does my organization is present, why he has a certain way? This is referred to as a transformatif process of discovery. Try it and then invite your team to do the same. Once you’ve found a reason to apply the findings to your brand. Does your brand reflect the motivation? If not, it’s time to align your brand with the questions “why” you have.

In 1921, George Bernard Shaw wrote, “You see three things, and Aada say, ‘Why?’ But I dream of things that did not previously exist, and I say: ‘Why not?’ “I ask you all entrepreneurs spirited second battering ram to ask yourself this question:” Why? “and “Why not?”

This is the time to increase the passion for the sake of your brand and are willing to take risks and stand up to the challenge – the challenge of living together  every day. There is nothing more fun than seeing a demonstration of a brand that is hard to live with. So, chase!