In the era of information technology, as now, making a website to be the main key to a prospective business customers can be found online.
But that does not mean when you’ve created a website, then customers will come by itself. Need more effort and interesting so that potential customers are interested to visit your business website.
There are some simple steps to make your website look consumers and find business opportunities on the internet:
1. Search Engine Optimization
Search Engine Optimization (SEO) is one of the key ways that can help increase website traffic. SEO is the way in which we can use keywords strategically on the content of the website to make sure your website can be found by people searching through the search engines. Enter keywords or phrases relevant is important, so that when visitors looking for something related to the brand, the search engine will direct them to your website. The other important thing is you should not use keywords that are too often or otherwise rarely used. Maybe this sounds a bit complicated, but apply the basic principles of this SEO program will increase your chances of gaining new customers online.
2. Optimization for Mobile Devices
Development of smartphones and tablets make searches via mobile devices has also increased sharply. Mobile traffic increased rapidly as people use mobile devices not just to find information, but also to make a purchase. Mastercard survey conducted in 2015 found that 55.5% of mobile users in Indonesia make purchases on mobile. If your website is not optimized mobile device, you can potentially lose customers and sales, as well as making your frozen out of business. The use of mobile devices are supported by a network of local telephone companies allow searching easier.
3. Social Media
The website is an online identity of a major business and social media be the best way to drive traffic to the website. The combination of social media and website is one smart choice to connect with new customers and strengthen relationships with existing customers. When you decide to use social media, keep in mind that every business has a different character. You need to map the social media which is most suitable for your business. For example, Pinterest be a good choice to drive traffic to the product page, while Facebook will be suitable for use as a means of interacting with customers and build your brand culture.
4. Site Review
Many of these small businesses lose a great opportunity for not having an account on the site review or reviews. Nowadays a lot of customers who are looking for reviews about the product or service before making a purchase. Thus, these sites have become very influential review on businesses because potential customers will pay attention to reviews given by other customers. If customers write positive reviews, your business is likely to benefit. However, if the review is negative, will greatly affect the customer’s preferences. That said, this is a word of mouth marketing or word-of-mouth kind of new.
5. Complete Information
If you’ve done all the ways mentioned above, but do not include contact information, location and hours of operation, visitors might be confused. You may have already made contact page provides a mailbox for customers to contact you. However, installing the contact information such as address, hours of operation, phone number, email, and fax in each page will make it easier for visitors. Contact information can be placed in the middle of the top or at the bottom of your website.