Developing a personal relationship with your clients is essential to success in the business word; everybody knows the best advertising you can get is via word of mouth. Once you’ve got a prospective new client interested, you need to do everything you can to seal the deal, get them onboard, and start building a long term professional relationship! Here are a few different ways to entertain prospective clients depending on the circumstances. Sometimes you need to be very serious, up front and aggressive, other times you want to show that you aren’t desperate and trying too hard.
Keep it Casual
In a normal, daily situation like having a cup of coffee in the morning or a quick lunch in the afternoon, don’t get carried away with location. Pick somewhere convenient, affordable, and professional. It’s not a great idea to take a prospective client to your favorite deli for lunch if it is going to be full of college or high school students. At the same time, you don’t want to make too big of a deal about it and take them somewhere really nice; select a place that’s a happy medium.
Woo Their Pants Off
On the flip side, in order to land the ‘big shot’ clients, sometimes you can’t hold anything back. Again, don’t get carried away and go somewhere beyond your means, but be prepared to spend some serious money. It is probably wise to make a budget so you know what to expect. If you prepare ahead of time, you can usually find really good specials and deals at top, fine-dining restaurants by looking in the right places!
Dress for the Occasion
Sometimes you’ll already be dressed formally for work but in situations that require formal wear, make sure everything is perfect. Take everything to the laundry ahead of time and get it fully serviced. Your appearance is going to go a long way with prospective clients so make that first impression count!